For this design proposal, I worked with Ad Tech, a company aiming to establish a globally recognized luxury automobile brand with a focus on new energy technologies. The goal was to create a website that reflected their brand values of Excellence, Innovation, Openness, and Passion while highlighting their commitment to high-performance vehicles and sustainable solutions.
I handled the entire design process from concept to final proposal, ensuring the website effectively communicated its strategic pillars: technological innovation, international collaboration, and a comprehensive automotive industry chain. Throughout the project, I maintained open and friendly communication with key stakeholders, including the client, project manager, and product manager, ensuring that the design aligned with their vision.
A critical part of the design was the selection of visual elements. I carefully curated imagery that captured the luxury and high-end identity Ad Tech sought to convey, ensuring the user experience was both visually appealing and intuitive. The final proposal presented a seamless blend of design and functionality, positioning Ad Tech as a leader in the global luxury automotive market.